Apps in the Classroom

Textbook publishers experiment with iPad-based lessons

"SEXY SELLS"  It seems that even in schools we are looking for smart, sexy, and "in" tech ware.

Why start on the iPad, as opposed to competing tablets and electronic reading devices?

“Because this is a sexy device,’’ said Bethlam Forsa, executive vice president for content development and publishing operations at Houghton Mifflin. “Students are no different than consumers. They are excited to work with something like this.’’

http://www.boston.com/business/technology/articles/2011/01/31/apps_in_the_classroom/